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Education

Chillisauce EducationInvesting in the future
Chillisauce Education is about discovering and sharing the latest ideas, methods and venues for event design, management and marketing. This constantly evolving, collaborative approach ensures that not only do we always deliver fresh and innovative solutions for our clients but we’re investing time, effort and experience in those who will become key figures of the future in the event industry.

If you would like to know more about Chillisauce Education feel free to email mikec@chillisauce.co.uk with any questions.

Recent News...
Chillisauce co-develops an event management module at London Metropolitan University

Module Name:
Event Experience Management

Module Level:
Masters

Learning outcomes: 
- Use the concepts and methodologies currently available in the field of experiential management to analyse real-life events
- Identify, plan and develop a creative concept for an event
- Manage staff, venues, and other suppliers used to create the event experience
- Select and schedule event staff, supplies and activities 
- Critically review the relationship between event objectives, creative briefs and the final event experience

Will delivering a lectureWeekly Topics:
1. Concepts and theories of experience and design
2. Case studies in event experience management
3. The event creation process
4. 'Actors' in the event experience
5. Developing event concepts: theming, design and programming
6. Action plans, production schedules, running sheets
7. Technology and the event experience
8. Post experience evaluation

Assessment:
1. Individual Report (50%)
2. Group Pitch (50%)

James working on the World's Largest Bra1. Project:
Are You A Record Breaker?
Students are required to act as Chillisauce and develop proposals to coordinate and promote an entire Guinness World Records' event. Proposals should be innovative and give clients unique brand experiences not offered by Chillisauce in the past.

Key Tasks:
Promotion
It is critical that the world record attempts create a number of promotional opportunities for the brands. It is expected that the following types of promotion will be especially important: 

- Public relations activities such as press conferences, newspaper stories and television special interest stories 
- Development of a facebook and twitter following 
- Specialist media – directed at the consumers of the brand
These initiatives should be aimed at inducing product trial and purchase.

Venue selection and preparation
Students need to demonstrate that they have carefully considered and selected a venue. Students must ensure that the venue is legally and logistically capable of safely hosting the world record attempt. This will involve properly researching and visiting potential sites if necessary.

Researching valid world record attempts
Students must carefully research the record attempt they plan to do. They must establish what the current record is or if the record does not currently exist, they must ensure that the attempt will be accepted by Guinness World Records. The record proposed must also be matched to a potential brand (e.g. hot drink brand, lip stick/make-up brand, clothing brand etc.)

Assignment of roles
Each student group is expected to assign specific roles to each of their members and any volunteers involved in their event.

Concept design
The most important aspect of the job will be the concept design which as highlighted previously should be different from brand experiences previously offered by Chillisauce Events. In assessing proposals the ingenuity and creativity of concepts will be weighted heavily. Student groups should pay particular attention to this when making their pitches to panelists assessing the proposals.

2. Pitch:
There is a great deal of flexibility in pitching formats. However all groups are restricted to a pitch which is 20 minutes long. Every pitch should include the following elements:

- A profile of the group and strong reasons why they should be entrusted with the staging of the event 
- The event concept, taking care to highlight specific features which adhere to the event brief and make it stand out 
- Details of about the resources and planning of the event and how the team will bring the event to life 
- Promotional ideas 
- Processes for monitoring and evaluating event outcomes

Feedback:
"Chillisauce’s addition to our MA module in Event Experience Management has made a world of difference in terms of increasing the relevance and interest in the module. Their involvement has meant that students doing other MAs in the Business School such as Arts, Hospitality and Tourism Management were drawn in to a module that offered real world practical experience. The introductory lecture from Will Bicknell has really pumped the students and has them looking forward to impressing him with the proposal pitches (their final assessment for the module) instead of dreading it.

As an academic it’s quite rewarding to know that an award winning company like Chillisauce approves of our curriculum and wants to work with our students."
- Nicole Ferdinand, Course Director Post-graduate Events Programmes at London Metropolitan University and author of Events Management: An International Approach

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