 Overview:
Teams race against the clock to conceptualize, develop and create a new box of chocolates for the UK chocolate market.
This is a ‘hands-on’ event, requiring everybody in the team to get involve. Roles on the day include making tasty chocolates, designing and creating packaging and then pitching to a panel of judges, competing against other teams.
Only one team will get the thumbs-up from the experts, so will your team come up with an idea as popular as the Galaxy truffle, or will it be the Bounty, that’s typically left at the bottom of the celebration’s box, lost amongst other wrappers.
Format:
The event starts with a chocolate tasting session and a crash course of the industry such as the history and the variety of chocolates on offer.
Assuming the roles of a creative marketing department of a chocolate company, teams need to develop the next top box of chocolates. Freshly prepared truffles, Italian praline, and melted milk and dark chocolate will be delivered to each team to cut, dip and decorate, craeting your own hand-made chocolates.
The event concludes with each team presenting their chocolates and brand idea to a panel of chocolate experts, where they'll pick a winning team, awarding them with fun prizes.
Activities:
Teams take on the Chocolate Challenge by completing the following activities:
Introduction to Chocolate
Teams will be given a brief overview on how to taste chocolate, the history, and how to identity good and bad chocolates.
Identity and Brand
Create a brand name and a position in the market for their chocolate.
Packaging
Teams will need to design and make packaging for their chocolates that will appeal to their target market.
Advertising
Come up with a way to communicate with their target market.
Pitching
Teams present their chocolates and brand to a (dragons' den style) panel of judges, where funny props (wigs, feather boas etc) are available. Extra marks awarded for humour and creativity!
Included:
• Professional Chocolatier
• Full Event Management
• All ingredients (including Green & Blacks chocolate)
• All equipment
• Prizes for the winning teams
• Use of the venue and facilities
• Public liability insurance
Duration:
2-2.5 hours
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