You only get one chance to make a first impression. It might sound like a well worked cliché but like all clichés its foundations are in rooted in hard fact. The moment your product or brand is introduced to the trade and consumer press, lasting impressions will be created, written and published, and instantly the moment has passed. So it’s vitally important that everything surrounding the unveiling and introduction is as well planned, thoughtfully produced and as thoroughly managed as possible.

Chillisauce don’t look at product launches along conventional lines. For us it’s an opportunity to take a brief and plough in as much creativity and planning in as possible in effort to take the usual press launch format and completely reinvent it. We want to convey the brand or product message in a way that generates such a positive feeling and sense of enjoyment that preformed opinions and wariness simply melt away. And in such a way that it doesn’t feel too contrived or overworked.

We understand exactly what journalists need from the day; creative ideas are all very well and they’re a certainly a passion for us, but without well researched venues, excellent catering and attention to detail, they are meaningless. We’ll make sure that not only our concepts work but the launch framework that supports them is meticulously planned and executed.

Chillisauce also understands just how critical these events can be for the clients. We always work rigorously to budgets and ensure that throughout the entire process, from the development of the idea to the event itself, there is a dedicated team to look after your every concern or change of plan. This creative, flexible and thorough approach has resulted in not just many happy clients but industry recognition as well.

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