Combining an ‘Introduction to Marketing' with an interactive, fun-filled day, this event challenges delegates to create and launch their own chocolate company. Teams are guided on how to develop a marketing plan and product strategy, including designing their own packaging. Additional training then comes from a professional chocolatier who instructs and supports the delegates in the creation of their own unique handmade chocolates. At the end of the day, each team pitches their company to potential ‘investors' in ‘Dragons Den' style!
After a short welcome and overview of the day each team will be set the challenge of planning and launching their own chocolate company. Using interactivity and group work, teams will be guided through the following areas:
Identify your target market
Who will buy the product and why?
Developing a brand which appeals to your target market.
Recipe design and differentiating your product.
Developing a design which will stand out.
How will the product get to market?
Setting a retail price and calculating margins
Planning a marketing campaign
After a relaxing lunch, teams regroup and learn the essential skills of chocolate making. Guided by a professional chocolatier, teams will produce their own unique recipes (in line with their target market and marketing strategy) and create a range of handmade chocolates. Finally, chocolates are placed in the designed packaging and in true ‘Dragons Den' fashion, each team will pitch their company, brand and product offer to potential ‘investors'. With a hamper for the winning team, the day reaches an exciting conclusion - but with chocolates to take away no-one leaves empty handed!
· Facilitator for marketing/branding session
· Professional chocolatiers and assistants
· All equipment
· Packaging, boxes and ribbon
· All premium ingredients for high quality chocolate production
6 - 7 hrs
Feedback on this event from our clients:
“We thought the event was a success and very enjoyable and we would recommend you as a supplier. Many thanks!”
- Data2Decision Ltd
“The event went very smoothly, with superb assisstance from your team at all times. Could you please pass on my personal thanks to those involved in making the event a success. I look forward to using your services again in the near future”
- Lloyds TSB