- experiential marketing
Creating an event that allows the public to experience a brand or product in a wholly positive and engaging light is the ultimate goal of any marketing team. It’s all very well journalists forming opinions but the real decision makers these days are the purchasing public who will then go on to update forums, write blogs and inform friends.
The whole corporate world is clamouring for their attention so grabbing it and gaining their enthusiasm is a huge deal for any brand, however, managing it successfully can be an incredibly tricky business. Chillisauce approach the experiential marketing world with typical attention to creativity and detail that sets it apart from others in the field. This area, more than any other, hinges on a creative concept that can capture the imagination without confusing the wider audience and diluting the brand or product messaging.
The Chillisauce experiential marketing team understand that this means so much more than product sampling in shopping centres. Experiencing a brand can range from a well worked digital concept right through to large scale events which can then translate into many forms of media campaigns. Chillisauce can not only manage any scale of event but through our extensive network of media contacts we can develop ideas that work in many different formats.
Creativity is the crux of experiential marketing events but all the ideas have to hang on a solid, well thought out structure for them to work effectively. Venues, lighting, staffing, safety and security have to be rigorously researched; when a brand’s reputation is so publicly on the line nothing can be left to chance. Chillisauce also appreciates the importance of brand values and the messaging intended behind the campaign. Nobody understands these demands better than our attentive, refreshingly honest and creative experiential team.