An Apprentice-style team challenge with something for everyone. Teams will follow the current celebrity trend by creating and marketing their very own fragrance brand. Participants must show creativity an originality of concept as well as the business skills that are required to launch the next big thing in the fragrance industry. The event concludes with the all important sales pitch to the judges...
Teams begin by deciding the kind of fragrance they want to make and the audience they will be aiming at. Whether it be a fragrance for dogs, mother in law repellent or a spicy aphrodisiac, they must then attempt to portray their chosen theme through the medium of smell!
Once decided they can visit the "shop" stocking a large selection of perfume ingredients and then begin to invent their scent! With a detailed information pack and advice from our fragrance experts teams can get creative. They will learn the correct way to smell, how to spot complex odour components and how to go about formulating their fragrance.
Teams will then design and make the packaging for their fragrance. This will need to reflect their brand and, of course, appeal to their target market.
A marketing strategy will then be needed to decide by which mediums they intend to advertise their product. A sales pitch will be presented to the judges at the end and in a fun finale, teams will perform their own advert!
All of this must all be done within a limited time scale and budget to achieve the sweet smell of success! Extra points can be earned by completing the bonus tasks; a quiz on the fragrance industry and an Odour Profile challenge.
Prizes will be awarded to the winning team and everyone may take home a sample of their fragrance!
· Stimulates creativity and innovative thinking
· Demonstrates the value of a group effort
· Encourages forward planning and methodical thinking
· Shows awareness of the bigger picture as well as individual tasks
· Develops leadership and time management skills
· Encourages budget control
· Promotes healthy competition
· Gives participants a sense of achievement
· Provides an entertaining themed event with a rewarding conclusion
· Experienced Perfume Expert
· All equipment and ingedients
· Full event management
· Presentation and fun prizes for the winning teams
· Public liability insurance
2 - 3 Hours
Feedback on this event from our clients:
“Great event and novel idea. Different to anything they had ever done before”
“The event was a great success! Everyone thoroughly enjoyed the event and wants to know when we can have another one. I would recommend the Activity to other people. Andy & his team were fantastic. They obviously knew their stuff and got everyone involved, they certainly delivered the goods! All the staff have commented on the event”
- The Medical Centre