Combining an introduction to brand marketing with an interactive, fun-filled chocolate making session, this event challenges delegates to create and launch a new chocolate brand in an action packed 4 hours! Teams are guided on how to identify a target market, develop a brand and prepare a communication plan for a new premium chocolate range. Professional chocolatiers instruct and support the delegates in the creation of their own unique handmade chocolates. At the end of the session, each team pitches their brand to potential ‘investors’ in ‘Dragons Den’ style!
After a short welcome and overview of the session each team will be set the challenge of planning a new brand of premium chocolates. Using interactivity and group work, teams will be guided through the following areas:
Identifying your target market
Who will buy the product and why?
Developing a brand which appeals to your target market.
Recipe design and differentiating your product.
Developing a design, which will stand out from the crowd.
After a short coffee break, teams regroup and learn the essential skills of chocolate making. Guided by a professional chocolatier, teams will produce their own unique recipes (in line with their target market and brand strategy) and create a range of handmade chocolates.
Finally, chocolates are placed in the packaging and in true ‘Dragons Den’ fashion, each team will pitch their brand and product offer to potential ‘investors’.
With a hamper for the winning team, the session reaches an exciting conclusion – but with chocolates to take away, no one leaves empty handed!
· Professional Chocolatier
· Facilitator for marketing/branding session
· Full Event Management
· All ingredients
· Packaging, boxes and ribbon
· All equipment
· Prizes for the winning teams
· Use of the venue and facilities
· Public liability insurance
4 hrs (half day event)
Feedback on this event from our clients:
“I was impressed by how quickly and effectively Chillisauce could mutually define the appropriate events tailored for us, specifically for the purpose of our team event within the given time-frame. The pre-service was very helpful and excellent organisational and communication skills were displayed throughout. The service was effective and very responsive. For the Chocolate event activities ran impeccably well and all layout and briefing was well received Equipment was also well laid out - it all worked perfectly well!”
- McCormack Ltd